The Crisis of Ethics in Business has sent us all reeling with shocking revelations of dishonesty, manipulation, and silent complicity. The cost of dishonesty to the U.S. economy runs into trillions of dollars, so dishonesty does not pay.In Absolute Honesty, we show that honesty is not only the right thing to do, it is the profitable thing to do.  Creating a culture of straight talk and integrity not only keeps the media at bay but also makes an organization more competitive in the global economy and better trusted by customers, employees and shareholders. To do this, we attack the sort of passivity at both the personal and organizational levels that allows little lies to grow into giant disasters.